TRIATHLON COACHING BUILT AROUND YOU
A personalised training plan is only the start.
We combine structured, purposeful training with honest feedback and genuine support from a coach who understands your goals, your life and what will actually help you improve.
Whether you’re preparing for your first triathlon or chasing your next performance breakthrough, your coaching should fit you—not somebody else’s idea of the perfect athlete.
COACHING FOR REAL LIFE, NOT THE PERFECT WEEK
Most athletes don’t struggle because they don’t care enough. They struggle because training has to compete with work, family, fatigue, setbacks and the occasional week where everything goes sideways.
A rigid plan can make you feel like you’re failing. Good coaching helps you make the right decisions, focus on what matters and keep progressing—even when the week doesn’t go perfectly. As it often doesn’t.
We don’t expect your life to fit the plan. We adapt the plan to fit your life, while still holding you accountable to the work that matters.
WHO IS HARD & SMART COACHING FOR?
You don’t need to be the fastest athlete in the room—or even feel like a “proper” triathlete yet.
We coach people preparing for their first triathlon, experienced athletes chasing ambitious goals and plenty who simply want to train consistently without the rest of their life falling apart.
Our coaching works best for athletes who value honest conversations, are willing to communicate and want to understand the purpose behind their training.
You bring the commitment. We’ll help provide the structure, support and clear thinking.
WHAT YOUR COACHING INCLUDES
A training plan only works when it is supported by good communication, useful feedback and sensible decisions when life inevitably changes.
Your coaching includes:
A personalised training plan built around your goals, experience and available time, delivered through TrainingPeaks with a Premium account included.
An initial profiling and goal-setting session so we understand you properly before deciding what your training needs.
Fortnightly coach catch-ups, held online or in person where location allows.
Regular session feedback through TrainingPeaks, focused on what matters rather than commenting for the sake of it.
A plan that adapts when work, family, fatigue, illness or injury affects the original week.
Direct access to your coach through WhatsApp or your agreed messaging platform.
Performance analysis with a purpose, using tools such as WKO5 and Best Bike Split when they can genuinely improve a decision.
Access to the Hard & Smart community and its shared resources.
MEET YOUR COACHING TEAM
The right coach-athlete relationship matters. Good coaching isn’t just about qualifications or race experience—it’s about finding someone who understands how you work and what support you need.
When you enquire, we’ll learn about your goals, experience, location, available time and preferred coaching style. We’ll then recommend the Hard & Smart coach best suited to helping you move forward.
Every coach works to the same Hard & Smart values and standards, while bringing their own personality, experience and coaching strengths.
MARK
CRAIG
CAT
GREG
COACHING PRICING
Monthly coaching starts from £150 per month.
The exact fee depends on the coach and level of support that best suits you. We’ll explain the recommended option and its cost clearly before you make any commitment.
WHAT OUR ATHLETES SAY
“He invested in me from the start and made sure that I was able to balance my work commitments alongside maximising training benefit.”
— James Thomas
WHAT HAPPENS NEXT?
Enquiring doesn’t commit you to anything.
Tell us a little about your goals, experience and what you need help with. We’ll arrange an informal conversation to understand you properly, answer your questions and decide whether Hard & Smart is the right fit.
If it is, we’ll recommend the most suitable coach, confirm the monthly fee and agree a start date.