At Hard & Smart Coaching, you’re guided by experienced, accredited coaches who understand that performance is built by people and a focus on doing the process intentionally

We are human in our approach. Highly supportive and responsive in our delivery. Structured and process-driven in how we build progress.

Whether you’re preparing for a sprint triathlon or an IRONMAN, our coaching combines technical expertise with real-world adaptability. We don’t just write your plan — we create a supportive, healthy training environment where athletes can train consistently, adapt confidently and take genuine satisfaction in the process.

Our athletes value clear feedback, accountability and knowing that someone is invested in them — not just their data and results. That’s what allows your performance to grow sustainably.

Between them Mark, Craig, Cat and Greg have:

British Triathlon High Performing Coach
British Triathlon Level 2 Diploma
TrainingPeaks Level 2 and Power Training Accreditation
Level 3 Personal Trainer
ASA Swim coach

Level 4 Strength & Conditioning
English Athletics Coach in Running Fitness with endurance event group specialisation.
Over 25 years racing experience in triathlon, multi-sport and road running.
Multiple age-group representations at World and European level.

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HEAD COACH

MARK

Head Coach Mark brings British Triathlon High Performing Coach accreditation, race experience from sprint distance to Ironman and a passion for helping busy athletes train consistently and enjoy the process

Read about Mark here

ASSOCIATE COACH

CAT

Coach Cat brings a wealth of experience as both an athlete and teacher, with a passion for supporting others in achieving their fitness and strength goals. As a mum of two, she understands the realities of balancing family, work, and training, and believes coaching should adapt to the individual — not the other way around

ASSOCIATE COACH

CRAIG

Coach Craig is a British Triathlon Certified coach with over ten years experience in endurance sport and triathlon training. He excels in getting the best from people using an athlete-centred approach when delivering training plans.

Read about Craig here

ASSOCIATE COACH

GREG

Coach Greg is a former junior national cross-country runner and double world silver medal-winning GB Age Group triathlete. With over 20 years of coaching experience, from grassroots juniors to London’s leading distance running groups, he brings passion, expertise, and empathy to help athletes balance training with life while chasing their goals.