At Hard & Smart Coaching, we believe an athlete is far more than their physical ability.
Our coaching philosophy focuses on the whole person — integrating proven performance models that consider biological (physical), psychological (mental), and social factors.

By understanding these wider influences, we help you stay consistent, resilient, and balanced — the foundation for sustainable, high-level triathlon performance from sprint distance right upto Ironman.

This holistic approach ensures you not only train hard but also live smart, improving both well-being and results.

MISSION

COACHES WHO CARE

VISION 

Create an environment where the whole athlete is cared for with the goal of increasing performance.

VALUES

C.A.R.E

Consistency, Adaptability, Resilience, Enjoyment